Why Choose Direct Selling for side hustle

“Direct selling offers important benefits to people who want an opportunity to earn income and build a business of their own, to consumers as an alternative to retail stores, and a cost effective way for business to bring products to market.” This is according to the World Federation of Direct Selling Association.

When the covid-19 Pandemic kicked-in, a large number of employees and businesses went to a halt. Many people started looking for an additional or alternate source of income. With different options available, why is direct selling the best alternative for you?

Here are 5 compelling reasons why direct selling business is a great option.

1. EASY START

Direct selling is a good way to start a business of your own. Specially true if you  never had any business background, education or experience before. Here, you can free yourself from the burden of thinking what to sell, how to make them and where to get the materials. You can already jump into the marketing and selling part as soon as you start. 

All business involves sales and marketing – this is where the money comes in. With Direct Selling, all you need to do is choose the product that fits your personality, passion, and your circle of influence. Once you have chosen the product and brand that you can be proud of selling and representing, you just need to use and understand the products and the marketing plan – then you’re good to go. 

2. SENSE OF BELONGINGNESS

It’s been said that eagles fly alone and is not afraid of being outnumbered. But then again, it can feel lonely being alone on the top right? In a Direct-Selling business, you are in the business for yourself, but you are never by yourself. You will surely have someone with you. 

In a Direct-Selling business, you are in the business for yourself, but you are never by yourself.

First, the one who invited you – your sharing person, who saw potential in you, is your partner. Then you have the team leader (Sales Director, Manager, whatever the company calls the leader) and she is your go-to person for all the questions you may have in the beginning.

At one point in time, she was in your shoes as a newbie. She knows what you are going through and what you need to do to move forward. Just do yourself a favor, be assertive enough to talk to her about your intention for joining so she can personally guide you based on your starting point and end-goal in mind. 

 

 

3. BRAND NAME ADVANTAGE

Although being a Business owner is everyone’s goal, at this point in time in the middle of a Pandemic, it may not be the best condition to start a brand from scratch. Choose a Direct-Selling Company that already has a brand name and with products of good reputation.

The longevity of the brand is an important factor to ensure the competitive edge in your business and the credibility of the products. Better look for a brand that’s been running for at least 20 years and is a legitimate member of Direct Selling Associations. This way, you can leverage their existing market and reputation. You would not want to be associated with a fly-by-night company, right? 

Here is the list of legitimate Direct Sales companies worldwide by country. For the Philippines, it is DSAP.

 

4. FLEXIBILITY

Direct Selling is designed to be a home-based business which means you can work at your own pace and at your own time. You also get to choose where you work, when you work and who you work with. Just remember not to use this as your alibi for failure.    

As a direct selling consultant, you work for yourself and you earn on commissions from the product sales. Normally, the person who shared the business with you does not earn from your membership fee in a legitimate Direct-Selling company. Like any traditional retail businesses, your earning is though product movement both by yourself and by your team.

The beauty of this is that you can do direct selling part-time. Personally, I have been doing direct selling of skincare products part-time for 13 years as an IT Professional. So, I can dare say, it is doable. 

5. GREAT INCOME POTENTIAL

I did not say it is easy. Direct selling is not a get rich quick scheme and it is not a bed of roses. But, if you are willing to go through the process – which is mostly about personal growth – then, you can earn really well. Income from direct-selling is both passive and active. Active for the selling part and passive for the team building part.

To get there, my suggestion is:

• Study the process and equip yourself;
• Make time to understand the products and the marketing plan; and,
• Take advantage of all means available to you like the company’s support, social media and the internet,
• Involve your personal circle of influence.

Remember, there is no such thing as free lunch, you can be successful in direct selling but you need to understand that like all other businesses, this requires strategy, determination to succeed, and investments. 

What are the investments you need to succeed? Most of the time, it is investing in yourself:

• Knowledge of the Company and product (you chose to be connected with);
• Personal, Team and Business Leadership (yes, leadership);
• Communication skills; and
• Performance – to achieve all the challenges that the company are offering.

So, do you think you got what it takes to be a Direct Selling Superstar? Tell me what you think, comment below. 

If you think you have what it takes to be a direct selling superstar and no one has invited you yet, send me a message and let’s get you started in your direct selling venture!

Bottomline, you can earn well in direct selling if you will intent to achieve it.